LaBoulangerieBleue-GreyGoose@Island Yacht Club(Wed., July 6th, 2016)

By A.J.Lam

GREY GOOSE, one of the world’s leading super-premium vodka. Famed for pioneering new occasions for super-premium vodka, GREY GOOSE will be investing to inspire consumers to trade up to the category this summer. A proven drinks strategy and global experiential campaign for 20 pop-ups, across 20 locations around the world, in only five months. The Toronto edition had patrons traveling on a ferry across Lake Ontario to the Island Yacht Club where they were greeted by The Grey Goose host and hostesses.

To elevate summer even further, a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue, was launched in May and transports consumers to the French Riviera via a secret entrance through a traditional French bakery. The GREY GOOSE ‘Boulangerie’ concept is inspired by founder and Maître de Chai François Thibault, who challenged convention to create a vodka of exceptional quality from only the finest soft, winter wheat from Picardie, known as the ‘bread basket’ of France.
Appearing in 20 cities and summer hot spots around the world, GREY GOOSE Boulangerie Bleue will give visitors the opportunity to enjoy an extraordinary summer experience that includes some of the finest French food, drink and music. Open from day ’til night as the ultimate French Riviera club, GREY GOOSE will be partnering with leading chefs to offer specially curated brunch, lunch and dinner summer drinking and dining moments to showcase GREY GOOSE as the perfect accompaniment to every summer occasion.

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