Boobyball celebrated its Sweet 16@Rebel-Fri.,October 13‬th,2017

By Kimberly Samnang and BK on the SCENE

Torontonians invited to ‘Get Physical’ in support of
Rethink Breast Cancer
Toronto’s biggest soiree invited guests to shake, strut and shimmy to the beat in support of Rethink Breast Cancer at the 16th annual Boobyball fundraiser ‪on Friday, October 13‬ ‪at‬ ‪8 p.m.‬ at REBEL (‪11 Polson St.‬). Party-goers were transported back to the 80s and 90s and experienced an evening filled with pink cocktails and scrumptious treats.
This year’s fundraiser themed Let’s Get Physical, aimed to promote and celebrate regular physical activity – whether it was shimmying in the most luscious lycra or having an aerobic dance-off to the sickest beat – which helped reduce a woman’s lifetime risk of developing breast cancer.

To raise more funds for Rethink Breast Cancer, guests had a chance to hop on a totally rad retro pink bike at TOPSHOP’s ‘Get Physical’ lounge at Boobyball. Every time you sweated it out, TOPSHOP donated another $1 to Rethink.
Last year’s Boobyball events hosted 4,000 young philanthropists across Canada and since 2002, Boobyball has raised over $4.2 million dollars for Rethink Breast Cancer’s work for young women concerned about and affected by breast cancer. This year, Boobyball aims to raise $540,000 through its coast to coast events hosted in Toronto (‪Oct. 13‬), Calgary (‪Oct. 14‬), Vancouver (‪Oct. 21‬), Ottawa (‪Oct. 27‬) and Halifax (‪Oct. 28‬).

Toronto’s Sizzling Activations:
* TOPSHOP Get Physical Lounge with pink retro bikes – for every guest who sweated it out, TOPSHOP donated another $1 to the cause
* Yummy cocktails by teapigs and Tito’s Handmade vodka
* Oxygen Bar, courtesy of Medreleaf
* Tasty treats from Sweet Jesus
* Retro-hair touch-ups and mini manis by Her Majesty’s Pleasure
* VIP eats by STK and Hickory Farms
* Shwinging Suds by Beau’s
* A sweet ride home courtesy of Beck Taxi
* Retro Photos by The Kit
* Old School beats by DJ Brains4brkfst
* Like, totally major gift bag
* Divine wines from Meiomi and Kim Crawford
To further generate buzz for the biggest bash, Rethink produced an old-school promotional workout video. Click here to view the video.

Twitter:           @Boobyball
Instagram:      @Boobyball
Facebook:      RethinkBreastCancer
Hashtags:       #Boobyball

About Boobyball
Boobyball was launched in 2002 by a group of dedicated young women in support of their friend Sarah O’Regan who, at just 23 years old, was diagnosed with aggressive, advanced breast cancer. Fast forward 16 years, and Boobyball is now one of the most coveted and high profile fundraising events for young philanthropists in Toronto, Calgary, Ottawa and Winnipeg, and Sarah is a thriving mother of three. Since 2002, Boobyball has raised over $4.2 million dollars for Rethink Breast Cancer’s work for young women concerned about and affected by breast cancer. For more about Boobyball, visit

About Rethink Breast CancerTM
Rethink Breast Cancer’s mission is to empower young people worldwide who are concerned about and affected by breast cancer. Rethink is the first ever Canadian charity to bring bold, relevant awareness to the 40s and under crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young women going through it.  By taking a breakthrough approach to all aspects of breast cancer – education, resources, advocacy, community building, and fundraising – Rethink is thinking differently about breast cancer.  To find out more about Rethink Breast Cancer, visit
For more info about Boobyball visit

We would like to thank Stacey Fishman at Rock-it promotions for this invitation.