Maxim Super Bowl Party @ Minneapolis, Sat. Feb. 3, 2018
By A.J. Lam
The infamous 2018 Maxim Super Bowl Party, produced by Karma International for Maxim magazine, a men’s lifestyle bible, once again raised the heat during this milestone Super Bowl weekend of sports and high end events in chilly Downtown Minneapolis, Minnesota on February 3rd, 2018. Karma International and Maxim joined forces once again to transform a 51, 000 sq. ft event complex in the heart of Downtown action making its party during Big Game Weekend, the most anticipated, highly celebrated and celebrity-attended event.
Fuelled by Rockstar Energy Drink and the world-class ultra club, E11EVEN MIAMI, art, fashion, music, and sports combined for the ultimate party experience for the thousands of attractive attendees with multiple interactive areas, live artistic vignettes, and an all-star music performance line-up including musician Post Malone, of “Rockstar” fame, EDM producer and DJ Marshmello, female rap artist Cardi B, a supporting set by DJ Clue?, and a surprise performance by the Migos, a hip-hop trio.
With fun immersive activities from Captain Morgan, Polaris, blu E-Cigarettes, and Altec Lansing, partiers were able to take shot-skis off the red carpet for charity, star as the cover model of Maxim Magazine in a Polaris Slingshot photo opportunity, taste test blu’s strategically paired cocktails in the blu Tasting Room, and bump to guest DJ sets in the Altec Lansing Lounge. Bud light and other top libations kept the many attendees hydrated while they danced the night away among A-List Celebrities, VIPs, and athletes, such as boxing legend Floyd Mayweather; football stars Odell Beckham, Randy Moss, Ray Lewis, Todd Gurley, Travis Kelce, Cameron Jordan and Josh Norman; actress Ashley Greene; TV personality Olivia Caridi; celebrity chef Guy Fieri; and “Vape God” Austin Lawrence.