February 10


Event To be Hosted in LAHottest Neighborhood:The Vinyl District Hollywood

The annual Big Game Kickoff Party hosted by three-time Super Bowl Champ, Pro Football Hall of Famer and FOX Sports’ NFL Insider Shannon Sharpe on Wednesday, February 9, 2022, at the Tommie Hotel (Selma/Wilcox Ave.) in Hollywood.  

“It’s been nearly 30 years since Los Angeles hosted the Super Bowl and I’m thrilled to bring people together this week heading into the big game to really kick things into high gear before Sunday,” said Sharpe.

The annual Kickoff Party has been the sole eventoccurring on the Wednesday before Super Bowl, and dates all the way back to 1997. The event allows an invite-only crowd to gather with an array of players, media figures, and celebrities all converging under one roof before dozens of events take place throughout the city later in the week. 

The event has historically featured attendance by sports & entertainment’s hottest athletes and celebrities, including: NFL Commissioner Roger Goodell, Los Angeles Rams Head Coach Sean McVay, Michael Strahan, Kim Kardashian, Warrick Dunn, Rob Gronkowski, Drew Brees, Odell BeckhamJr., Jordan Rodgers, John Elway, and many others. 

The 2022 event sponsors include Peeq (Fan Engagement Platform), Tequila DiamanteTru Niagen® (a patented and science-backed super-nutrient designed to help us Age Better®), and Orona Whiskey.

“Peeq is honored to be the destination for all the behind-the-scenes moments and fan candy, while supporting Shannon in his new business,” said Glisten Cieslak, Peeq Chief Growth Officer. “We believe in creating deeper connections between Talent and Fans, so it’s a perfect match to beproviding a “peeq” into one of the hottest Super Bowl parties.”

“The Tru Niagen® team is thrilled to support long-time sponsor and friend, Shannon Sharpe, for his annual Big Game Kickoff Party as we work together to raise awareness around healthy aging. We look forward to celebrating the sports and artist communities during the night of festivities.” — Spokesperson of Tru Niagen.

The quintessentially California Tommie Hotel (6516 Selma Ave.) opened in Hollywood in Dec. 2021 and played host to the Big Game Kickoff Party at the property’s Desert 5 Spot, Pioneertown-inspired rooftop bar. 

We would like to thank Jen Beaver and Klint Briney at Branded Management for the invitatIon.