The Louisiana NOW Pavilion took center stage at Super Bowl LIX, showcasing the state’s economic transformation, cultural richness, and business potential.
This premier 23,000-square-foot Host State facility served as a dynamic gathering space and was a groundbreaking partnership between Governor Jeff Landry, the State of Louisiana, the City of New Orleans, Louisiana Economic Development (LED), Greater New Orleans, Inc., and major corporate sponsors.
Located steps from the official NFL Super Bowl LIX media center, the Pavilion will be a hub for media, business executives, athletes, dignitaries, and artists from around the world. It featured interactive exhibits, meeting spaces, a media center, and a theater—highlighting Louisiana’s leadership in technology, infrastructure, energy, agribusiness, and innovation.
This was a Special Experience for Media which included the famous King Cake and beverages.






Media from around the world were invited to this unique essence of New Orleans and Louisiana with local musicians providing the evening’s vibe and the city’s most talented emerging artists and companies setting the scene for the amazing hospitality provided by the NFL and what a Tuesday it was.
A totally entertaining Tuesday evening during Superbowl week, with amazing new friends, journalists, photographers and media from around the world.
















