A unique partnership has emerged between the NFL-Buffalo Bills and the CFL-Toronto Argonauts which includes merchandise and activation opportunities across the Toronto Argonauts, Toronto Raptors, Toronto FC and other MLSE properties.
As the Buffalo Bills continue their 2025-26 season, the Bills and Maple Leaf Sports & Entertainment (MLSE) announced that they have entered into a multi-faceted partnership to celebrate the shared passion for sport north of the border and to help grow the game of football with Canadian youth. The partnership looks to build connections with Canadian football fans through MLSE’s existing portfolio of premier destinations and sports teams, including the Toronto Argonauts, Toronto Raptors, and Toronto FC. The partnership will feature youth camps with the Toronto Argonauts, exclusive apparel collaborations, watch parties, Bills prizes and giveaways featured at select games across the portfolio of MLSE properties, and more.
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