We had the privilege of attending the one and only Bullseye 2026 Players Tailgate in Santa Clara, California For Super Bowl LX. It was the return of the nationally acclaimed event. NFL veteran CBS on-air personality Nate Burleson was the emcee for the 2026 Players Tailgate that took place on Sunday, February 8, 2026, a massive 75,000 sq ft red carpet area, making it was very convenient at a walking distance of Levi’s Stadium.The event, consistently rated the #1 experience on Super Bowl Sunday, which ran for four hours and the bonus was a Super Bowl ticket was not required for entry to the one event we always attend,there is no point going to another event on SB60 afternoon with a ton of fantastic chefs, culinary delights, speciality drinks &beverages to pair up with the delicious food.
The Players Tailgate is consistently rated the #1 pre-game event on Super Bowl Sunday and one of the most electric experiences surrounding the game. This wasn’t just another fan party. It is the place to be before kickoff. This year’s Players Tailgate in Santa Clara delivered an unmatched mix of food, talent, and entertainment, creating a media environment that practically covers itself.
Here were some of the highlights: More than fifteen Celebrity Chefs (previous years featured Marcus Samuelsson, Bobby Flay, Rocco Dispirito, and more). Current Pro Football Players appearing throughout the event. All-inclusive premium food & beverage with a world-class culinary program. High-energy entertainment and top-tier production. The roster of celebrity chefs was led by Host Chefs Aaron May, Marc Murphy and Kelsey Murphy. DJ Irie, like always provided a live performance during the 2026 Players Tailgate. It was a full chef lineup and all-you-can-eat gourmet food stations with multiple premium open bars.
Bullseye Event Group supports key nonprofit partners, including Operation BBQ Relief, the Irie Foundation and the Food Recovery Network, each dedicated to food security, youth empowerment, and community resilience.
The Players Tailgate annually attracts more than 50 active pro players alongside celebrities and VIP guests, making it one of the most sought-after pre-game events during Super Bowl weekend. In attendance was:
Puka Nacua Jahmyr Gibbs
Tyreek Hill
Rome Odunze
Najee Harris
Brian Robinson Jr.
Trey McBride
Deebo Samuel
Carson Schwesinger
Rico Dowdle
Jaycee Horn
Tank Dell
Eric Kendricks
Mychal Kendricks
Marcus Peters
Alex Highsmith
Kenny Moore II
Chase Brown
Josh Johnson
Evan Williams
CJ West
Deandre Carter
Alex Mattison
Segun Olubi
Malik Turne
About Bullseye Event Group
Bullseye Event Group is a leading sports hospitality company and official partner of seven NFL franchises, specializing in VIP tailgates, Super Bowl packages, and exclusive gameday experiences across major U.S. markets. From Super Bowl Tickets to all-inclusive Super Bowl packages, Bullseye Event Group delivers unparalleled access to the biggest games in football. Whether you’re looking for Super Bowl tickets or VIP tailgate experiences, Bullseye Event Group creates unforgettable moments for corporate clients, season ticket holders, and passionate fans nationwide.
Year after year, it’s one of the most talked-about and most photographed experiences of Super Bowl weekend. San Francisco will host this amazing Sunday event as it’s one of the most anticipated yearly tailgate party.
We had the pleasure of meeting the Food Recovery team. Photo credit to FRN.
We would like to thank Kyle Jeanor and the rest of the crew @Dittoe Public Relations for the invitation to this event as we look forward to Los Angeles in Feb.2027 for SB61.
BKonthescene 