March 11


Toronto Fashion Week #FW16


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Toronto Fashion Week sponsor highlights for FW16

Don’t forget to FOLLOW US on FACEBOOK and TWITTER

Toronto Fashion Week sponsor highlights for FW16 

In a few days Toronto Fashion Week will feature more than 30 dynamic runway shows  and presentations from established and emerging designers.
Greta Constantine has announced it will showcase its FW16 collection on the Toronto Fashion Week runway for the first time as part of the label’s 10 year anniversary celebration. IMG has also added Canadian-Australian designer Hayley Elsaesser to the calendar, along with presentations from newcomers Di Carlo Couture and WRKDEPT.

IMG continues to collaborate with The Collections, a Toronto-based production and management company. Its FW16 roster of designers includes: Christopher Paunil, Sid Neigum, Triarchy, Helder Diego, Jennifer Torosian, Daniel Christian Tang, Maram and Ellie Mae.

Sponsor activations and highlights include:

As a leader in professional haircolour, haircare and styling products, Redken 5th Avenue New York City stays true to its devotion to ingenuity by creating cutting edge hairstyles internationally – and for the models walking the Toronto Fashion Week runway. From catwalk to sidewalk, Canadians can get inspired by Redken at every turn. Follow @RedkenCanada to get runway ready hair tips.

Craving exclusive backstage beauty secrets? Visit the beautiful world of Maybelline New York at Toronto Fashion Week to discover the latest runway beauty trends and test drive the brand’s highly anticipated new lip color – VIVID MATTE LIQUID. Follow @MaybellineCan on Twitter & Instagram for insider backstage access.

As the official jewellery sponsor of Toronto Fashion Week, Swarovski brings a captivating experience to the tents with the brilliant Crystal Mystique installation in the Fashion Environment. Guests will be immersed in a clairvoyant setting featuring thousands of colourful, sparkling crystals and the chance to take home a trendy Swarovski piece. Swarovski will also collaborate with designers Jennifer Torosian and Helder Diego’s runway collections. Connect with @Swarovski on Facebook, Twitter and Instagram.

For the glamorous girl who is always the life of the party, Viva La Juicy from Juicy Couture is back at the fashion week tent. Though she’s a lover of the beautiful and feminine, the Viva girl knows how to bend the rules and have a little fun. This fashion week, guests can experience LA Couture with a spritz of Viva la Juicy.

NeoStrata® is proud to be Toronto Fashion Week’s official skin care sponsor. Looking for tips and beauty tricks to help with your skin issues? Stop by the NeoStrata® booth in the Fashion Environment to speak with the brand’s expert beauty team and discover its full line of products including the new best-selling All-in-One Night and Eye Serums. NeoStrata® celebrates 25 years of skin care innovation in Canada this year. Join NeoStrata® at Toronto Fashion Week to discover their commitment of Canadian consumers of all ages.

Rowenta is proud to return as the Official Garment Care Provider to Toronto Fashion Week. From backstage to the runway, Rowenta’s luxury steamers and irons are integral in perfecting a designer’s collection. Follow @Rowenta on Facebook and @RowentaCanada on Twitter for event coverage and exclusive ticket giveaways.

Located in the heart of Toronto and home to Canada’s first Saks Fifth Avenue locations, CF Toronto Eaton Centre and CF Sherway Gardens are proud to return as the official shopping destinations for Toronto Fashion Week. Cadillac Fairview will debut the ‘CF Style Instapit‘ offering an exclusive opportunity for notable fashion Instagrammers to capture 2016 looks from an unique and innovative point of view. Follow @CFTorontoEatonCentre and @CFSherwayGardens on Facebook, and @CFtoeatoncentre and @CFSherway on Twitter and Instagram for front row access and exclusive content.

Microsoft Canada is the official technology partner for Toronto Fashion Week. Follow Microsoft on Facebook, Instagram and Twitter to see how Microsoft Surface is helping to #DoGreatThings across the retail landscape, both backstage and on the runway.

Mercedes-Benz Canada is thrilled to continue to support the Canadian fashion industry through the Mercedes-Benz Start Up program which leads emerging designers to a comprehensive roadmap to success in sustaining a thriving career in fashion design and commerce. The 2015/2016 cycle Awarded Designer UNTTLD will receive continued mentorship from the panel of experts, editorial support from FASHION Magazine, as well as a fully produced solo runway show on Tuesday, March 15. In addition, a $30,000 bursary that will be administered by an experienced team who will guide and support the designer’s vision while ensuring that the funds are used most equitably.

This season, stop by the Mercedes-Benz Canada booth in the Fashion Environment to see the all-new Mercedes-Benz C 300d 4MATIC Wagon. Its sporty design, luxurious interior, versatility and impressive load capacity coupled with a diesel engine and all-wheel drive will make it the ultimate luxury vehicle of the season.

Visitors hanging out in the Fashion Environment between shows are invited to enjoy cocktails from the team at The Ritz-Carlton, Toronto. Following the shows, guests can also stop by The Ritz-Carlton, Toronto (the official hotel of Toronto Fashion Week) across the street to relax in luxury and sip cocktails at Ritz Bar, get pampered at Spa My Blend by Clarins or unwind in one of the 263 luxuriously appointed guestrooms overlooking David Pecaut Square.

KRUPS Canada is delighted to be the official coffee appliance sponsor onsite at Toronto Fashion Week. KRUPS’ luxury coffee and espresso makers will provide industry members with a morning, afternoon and evening caffeine fix through the simple touch of a button. Follow @KRUPSCanada on Facebook and Twitter for exclusive giveaways.

Italy’s premium lager, Peroni Nastro Azzurro continues to be a long-time supporter of Canada’s fashion community. Peroni is proud to celebrate the country’s exceptional pool of design talent at Toronto’s Fashion Week.

Perrier will provide a refreshing break from the stress of Toronto Fashion Week with a backstage Refreshment Fridge stocked with Perrier slim cans in Original and the newly introduced L’orange and Lemon flavours. Perrier Brand Ambassadors will also host “refreshment periods” to offer a break from the hustle and bustle.

Grey Goose, the world’s leading super premium vodka, honours the achievements of those who ‘Fly Beyond’ as the official spirit sponsor of Toronto Fashion Week. Raise a toast to Fall/Winter 2016 with a fashion-inspired cocktail and celebrate the industry’s relentless pursuit of the extraordinary on Canadian runways this season.

Metro Ontario continues its support as Toronto Fashion Week’s exclusive grocery retail sponsor. To kick of the new season, Metro and FLARE Magazine have once again collaborated to create a trend-focused guide to fashion and foodie-ism. Style and Sustenance is a profile on local tastemakers and what keeps them moving during the Fashion Week hustle. The guide will be included in the April issue of FLARE Magazine and distributed to Fashion Week attendees. Cory Vitiello, Toronto-based chef and owner of acclaimed hotspots, the Harbord Room and FLOCK, has created easy-to-make recipes based on fashionable favourites, crafted with fresh ingredients from Metro. Visitors to Toronto Fashion Week will have the opportunity to taste Vitiello’s creations from March 14 to March 16.

The specialists at DHL ‘Are Always in Fashion.’ With more than 40 years of experience in transportation and logistics, no one knows the world—and the world of fashion—like DHL. As the official logistics provider of Toronto Fashion Week, DHL provides tailor-made solutions to get the latest fashions to runways around-the-world in a timely and efficient manner. With a global network serving more than 220 countries and territories, DHL ensures designers’ collections arrive at boutiques and department stores worldwide, in time for the new fashion season. DHL is alsoproud to share the DHL Exported Cycle 2 winner for the London market is Toronto-based designer Sid Neigum. The program will help him break into the London fashion scene with his newest collection, providing the support needed to expand and grow into a new international market.
Toronto Fashion Week is made possible by the following sponsors: Maybelline New York, Mercedes-Benz Canada, Redken 5th Avenue NYC, DHL, Rowenta Garment Care, Swarovski, Juicy Couture, NeoStrata®, Metro, CF Toronto Eaton Centre, CF Sherway Gardens, Grey Goose, Peroni Nastro Azzurro,  KRUPS Coffee, Perrier, and The Ritz-Carlton, Toronto.

General tickets and premium hospitality packages are available to purchase online.

Press and industry members (buyers and stylists) can apply for accreditation online now. Accreditation will be open until Friday, March 11.
Toronto Fashion Week is an IMG event.