October 12

Home Aid Los Angeles Hosts Second Annual Fundraiser In Beverly Hills Thurs.,October 12, 2017

http://www.homeaidla.org

LATEST: Football Great VINCE FERRAGAMO Added as Special Guest

UPDATE! Brian McKnight Jr. Joins Collins for Performance

Gala Features Trailer Screening of Landmark Homeless Documentary Mighty Ground And Live Performance By Its Subject: Ronald Troy Collins and the Urban Renewal Project

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Ronald Troy Collins in Performance
WHO JUST ADDED: Vince Ferragamo will be a special guest at the HomeAid Los Angeles event tonight. Ferragamo starred in the 1979 Superbowl, becoming the first quarterback to start his first game and lead his team in the Superbowl in the same year. He is only one of 18 players in NFL history to have thrown for 500 yards in a single game. Previously announced: Formerly homeless singer Ronald Troy Collins, multi-talented singer/musician/songwriter and producer Brian McKnight Jr., Los Angeles Building Industry Leaders, and sponsors

WHAT: HomeAid Los Angeles’ Second Annual Fundraiser. HomeAid Los Angeles, a chapter of the national organization, builds new lives for Los Angeles’ homeless families and individuals through housing and community outreach.

In addition to the hosted cocktail and hors d’oeuvres reception, the evening features a screening of the trailer to the extraordinary documentary MIGHTY GROUND, which premiered at the Los Angeles Film Festival in June. Directed by Delila Vallot (Can You Dig This) and produced by Intrinsic Values Films’ Aimee Schoof and Isen Robbins, in association with Corner to Corner productions, MIGHTY GROUND follows the journey of a gifted songwriter named Ronald Troy Collins, a homeless man living on the streets of Skid Row, and the impact he makes on those who come to love him. Collins is a living example of redemption and what it means to transform oneself from rock bottom. Following the trailer screening, Collins will perform with original soul and hip-hop big band The Urban Renewal Project and Brian McNight, Jr.

WHEN: Thursday, October 12, 2017, 5:00-8:00PM

WHERE: Kennedy Wilson Headquarters 151 S. El Camino Drive, Beverly Hills, Ca 90212
WHY: Press assets are available here:

WHAT ELSE
Tickets are available here:

SPONSORS:

Presented by Kennedy Wilson

Platinum Sponsors: ETCO Homes, and First American Title.

Gold Sponsors: Brookfield Residential; Bank of America; Merrill Lynch; Borstein Properties; Fox Castle Nicholson; FNTG Builder Services; Williams Homes; Turf Construction; and The Resmark Companies.

Silver Sponsors: PAG Construction; Oakridge Landscape; The Spaunhurst Family; Fidelity National Title; Fuscoe Engineering; Wells Fargo Home Mortgage; Professional Home Warranty Services Group; Watt Communities; Sikand Engineering, Planning, and Surveying; Caliber Home Loans; Powers Watson and Commonwealth Land Title Insurance Company; Harridge Development Group; Lockton, Wyatt Communities; Silagi Development Management; Pardee Homes; Willis Towers Watson; Callion Erosion Control; Fivepoint; Stoney-Miller Consultants; Kris Zacuto with Hilton and Hyland; Malcolm, and CalAtlantic Homes.

Additional Sponsors: Comstock Homes; Shea Homes; DCI Engineers; Sabag Electric Corporation; Warmington Residential; and Safe & Sound Systems.

WHAT ELSE

About HomeAid: HomeAid is a leading national non-profit provider of housing for today’s homeless. The organization builds and renovates multi-unit shelters for America’s homeless families and individuals through local chapters in 17 markets across the country, each working with the local building industry to give back to the community. HomeAid launched its Los Angeles chapter (HALA; http://www.homeaidla.org) last year.

Of the more than 57,000 homeless individuals in Los Angeles County, 80% carry the unfortunate label of “transitional homeless.” Over half of these individuals are children under the age of 6, and are homeless due to short-term inabilities to meet the high cost of living in Southern California (which just earned the distinction of being among the least affordable cities in the country). These hard-working people do not require extended care; they simply need assistance to get back on track.

HomeAid Los Angeles (HALA) delivers unparalleled expertise and an all-hands-on-deck approach to LA’s housing crisis. An initiative of teams of developers, expert at aligning with local and national builders and local homeless service agencies, HALA brings a unique approach to rehabbing and building shelters, duplexes and permanent supportive housing units. By partnering with HALA, a housing project can be built or renovated at a cost savings of 50% over typical rates. This allows HALA’s service provider partners to create housing that otherwise could not be built. Currently, HALA has three housing projects underway that will provide housing for a number of people.

HomeAid is a 501(c) (3) charitable organization. Fed Tax ID No. 33-0673009. A portion of each sponsorship and ticket price is tax deductible.

About Ronald Troy Collins and MIGHTY GROUND. There are more than 57,000 homeless people in Los Angeles; MIGHTY GROUND (www.mightyground.com) is the story of one of them. In the film, Ronald Troy Collins makes his way through the days by singing to people on the streets of downtown Los Angeles. As with most of the homeless, Ronald is nearly invisible to the majority of passers-by. But those who stop to listen find themselves captivated by the depth of his prophetic voice, and by the mystical songs he composes on the spot and directs at the listener’s soul.

Enchanted, these listeners find themselves making a deep and unfathomable connection with Ronald that crosses racial and economic lines. This is exactly what happened to producer Aimee Schoof and music supervisor William Dane in January of 2016. What began as a random encounter on a downtown LA street quickly turned into a tale of vitality, heartbreak and ultimately, redemption for all involved.

MIGHTY GROUND will have its Los Angeles premiere November 3rd at the Playa Vista outdoor band shell, also with a post-screening performance by Ronald Troy Collins and URBAN RENEWAL PROJECT, in honor of Homeless Awareness Month. The event will also feature food trucks and proceeds will be shared between HomeAid Los Angeles and Mighty Ground.

About Brian McKnight , Jr. “Archie” McKnight is a musical renaissance man who stands as a beacon of true artistry. Musician, Singer/Songwriter, producer and engineer who comes from an impressive musically gifted family. Archie has spent his life performing, creating and perfecting his music. While touring the world and performing across the United States, Asia, Europe, and Africa, he learned what it means to be a professional performer/entertainer. Archie’s music has no genre boundaries; while his sound stems from soulful roots, his “music to soothe you right” will take you through Electrosoul to ThatNewCountryGroove. His Production team; C.A.T.S. (Care About The Sound), comprised of Niko McKnight and Tommy H and Archie, produces and writes everything from Rock, Urban, Country and Blues. The team is multi-talented musicians with exceptional skills on piano and guitar, bass, drums and timpani. They released an album in 2012 under the name BRKN RBTZ and the hit single “Marry Your Daughter” which has over 52 million views on YouTube. In 2012 Archie released “If We Survive”, an Electrosoul album comprised of 10 songs available on Bandcamp. Archie’s music will invade your ears and please your soul!

SOCIAL SITES:

Facebook: https:linkedin.com/company/homeaid-los-angeles
Facebook: https://www.facebook.com/mightygroundthemovie
Instagram: #mightyground; Twitter: @mightyground
Web: http://www.mightyground.com
For interview requests, more information, art or anything else please contact:
Henry Eshelman/ Rayvon Hill at PMG, 323.337.9042
heshelman@platformgrp.com; rayvon@platformgrp.com
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