December 10

TOMMY HILFIGER TAKES TOMMYNOW TO MILAN FOR SPRING 2018

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TOMMY HILFIGER TAKES TOMMYNOW TO MILAN FOR SPRING 2018

Following successful seasons in New York, Los Angeles and London, the TOMMYNOW global tour continues, moving to Milan for the Spring 2018 collection with an experiential “See Now, Buy Now” runway event.

AMSTERDAM, THE NETHERLANDS (December 5, 2017) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], will close Milan Fashion Week with the Spring 2018 TOMMYNOW experiential runway event on Sunday, February 25, 2018 at 8:00 p.m. CET. The show reflects Tommy Hilfiger’s continued commitment to bringing TOMMYNOW to new cities and audiences globally, following incredible productions with “Tommy Pier” in New York City for Fall 2016, “TOMMYLAND” in Los Angeles for Spring 2017, and “ROCKCIRCUS” for Fall 2017 at London’s iconic Roundhouse concert venue.

“My vision for TOMMYNOW was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” said Tommy Hilfiger. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TOMMYNOW show.”

The Spring 2018 TOMMYNOW fashion show will include men’s and women’s looks from HILFIGER COLLECTION, and will also feature the Spring 2018 TommyXGigi capsule collection, the fourth collaboration with international supermodel and global TOMMY HILFIGER womenswear ambassador Gigi Hadid.

Following the sell-out success of the first three TOMMYNOW shows, the Spring 2018 event will build on Tommy Hilfiger’s signature “See Now, Buy Now” format. All men’s and women’s runway looks will be available across an ecosystem of immediately shoppable channels in more than 70 countries, including TOMMY HILFIGER stores and tommy.com, select wholesale partners, social media, shoppable live stream, the innovative image recognition commerce app TOMMYNOW SNAP, which includes augmented reality features to shop the runway, and the A.I.-powered TMY.GRL and TMY.BOY conversational commerce bot for Facebook Messenger.

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About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

About PVH Corp.
With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 35,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s and Olga brands, as well as the digital-centric True & Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
Twitter: @TommyHilfiger
Instagram: @tommyhilfiger
Website: Tommy.com
Youtube: Youtube.com/TommyHilfiger
#TOMMYNOW #TOMMYxGiGi