Fuse Field Trip – SXSW @ Spoke Club (Tue. Apr. 24, 2018)
Technology is an ever shifting landscape of endless possibility and the South by South West (SXSW) Conference & Festivals is always looking towards the horizon, exploring the convergence of interactive, film, and music media. Welcoming the future, Laurie Dillon-Schalk, Aleena Mazhar, Nicole Gallucci, Adam Bleau, and Stephen Brown from FUSE Media were excited to bring their insight of the recent SXSW conference in Austin Texas, presenting at the Spoke Club at 600 King St. W. on Tuesday April 24th.
With over 70,000 attendees, 5,000 speakers, 600 trade shows, and a sea of conferences, the Spoke Club was a hub for technology enthusiasts, not only with the SXSW presentation, there was also the VIBE, a surreal experience examining the switch in digital technology that looks to be bringing about a digital transformation of brands.
And what else is on the horizon? FUSE spoke of a screen-less future, transitioning towards “hear-able” interfaces they believe will be the end of the mobile era as we know it. Gone will be the days of heads turned down towards cell phones, to be seeing more of heads facing up as we execute all our needs simply by speaking into portable tech.
Voice recognition technology is expected to become more prevalent, not only in our home computers, but even self driving cars that Tesla continues to pioneer. The advent of “smart speakers”, in which Dolby is developing a hearable ear, is shaping the future to see the rise of the “Voice First” generation.
The expansion in A.I. is key to all this, with digital voice assistance as already seen in Alexa, Siri, Amazon, Google, and Houndify, the latter which can already handle extensive sentence structure. And it’s only expected to go further, expanding on speech complexity and language recognition, communication between people and technology becoming more intuitive and natural than ever before. The movie HER is becoming less fiction and more a real possibility.
Nor is HER the only example of the influence of technology. Story telling long having been a tool to attract and engage consumers, FUSE also looked to Westworld for inspiration, making an authentic recreation of the future western setting, bringing the audience an immersive and interactive experience with robots and A.I. Ready Player One, the Steven Spielberg movie that had a screening at the venue, was yet another opportunity to give fans a unique experience, SXSW being the ideal platform to promote it. Not that a lot of brand promotions would even be needed to promote a Spielberg movie!