October 04

Award-Winning Artist Zahed Sultan Creates Cross-Cultural Reggae Exchange

Award-Winning Artist Zahed Sultan Creates Cross-Cultural Reggae Exchange
Recorded at Tuff Gong Studio, “Monkey Riddim” is the First Single
Out on this Jamaica / Kuwait Multi-Media Album.

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“Talented artist” — Keep Walking Music
“Loved the insane vibe and vocal mood!” — Canal Off & Surf
“I loved the vibe on this” — Streetfrass
“The video was really interesting and the animation are really impressive!” — Gems and Secrets
“Really cool vibes to the visuals here” — The Fresh Committee

Award-winning London-based multimedia artist and social impact entrepreneur Zahed Sultan releases his new single, cross-cultural and socially commentative tribal-reggae banger ‘Monkey Riddim’ — available now!

Recorded at Bob Marley’s Tuff Gong Studio in Kingston, Jamaica, ‘Monkey Riddim’ is a genre-bending journey to be heard and turned loud; built atop traditional percussion styles from Jamaica and Sultan’s native Kuwait, the track also features musical mainstays Chedda and Bugzy Anderson. The result is a modern tribal-reggae sound reinforced through vibrant samples of jungle ambiance and hard-hitting verses in Patois.

Further, the video for ‘Monkey Riddim’ is a work of art in of itself.

The song ‘Monkey Riddim’ is but one piece of Sultan’s innovative new multimedia project; recorded as part of his debut documentary VIBRATIONS, the film presents the artist’s first-hand exploration into the roots of Jamaican music and society.

“Through a cultural exchange, I collaborated with people from Kingston, exploring unlikely bridges that exist between Jamaica and Kuwait, two seemingly disparate cultures,” Sultan shares. “The film brings to light the shared struggles we face as people and our ability to empower ourselves in today’s rapidly changing world.”

It’s a befitting extension for Sultan, whose work has been licensed for various film, television, and musical collaborations; his entire ethos orbits the idea of community through social impact programs and cooperative music projects.

“My work in the Arab world has brought me into contact with an incredible array of cultural producers, all growing local and regional followings in a variety of creative mediums,” he explains. “Two trends began to emerge: one was my growing interest in folk music traditions coming from the Arabian Gulf, and the other was my own proclivity for wanting to incorporate other foreign traditions into it.

“For this project in particular, the strong social messaging contained in the music from Jamaica resonated with my own grassroots approach to use creative production as a vehicle to affect social change.

“As a multimedia artist and social entrepreneur, it became obvious to me that both the Arab world and Jamaica shared something powerful between them — music as a vehicle for messaging,” he continues. “My intention was to explore the roots of the powerful musical traditions of Jamaica as told through my own exploration of them, including its highly rich pre- and post-independence social movements and cultural heritage. Relying on local social activists and aspiring artists, they guided me and participated in the recording of a body of work that sought to celebrate a one-of-a-kind cross-cultural exchange.”

‘Monkey Riddim’ is available now.

We would like to thank Eric Alper for the artist profile and press release.