Dr. Martens Air Wair Fall Winter Preview at the Bovine Sex Club – Queen Street West

by Sally Warburton

Dr. Martens Air Wair Autumn Winter Preview took place July 16, 2019 at the Bovine Sex Club in Toronto.  A cool venue for showcasing Dr. Martens Autumn / Winter Collection.  It was an evening not only of footwear & boot fashion but of music and art.

Boots were very creatively displayed on crates and pinball machines throughout the first floor of the Club. Dr. Martens representatives were there to explain the details of each collection, both nostalgic and new styles.  The music group’s boots, shoes and socks of this AW season feature The Who adorned their iconic symbol. Flashy footwear with bright colours and sparkle & glitter, others more subtle – the classics but definitely some fashion must-haves. All these of the AW Collection will be available for purchase online and in the Dr. Marten stores.

Adding to the friendly atmosphere were very talented graphic artists MKE & Phade on-site to make that personalized touch to boots. Two artists who love their careers sharing their creativity on the Dr. Martens.

Media preview was from 4pm – 6pm with lots of chance to ask questions, have a good look at the AW Collection and learn so much about Dr. Martens footwear.  Seeing the reps wearing Dr. Martens boots added to the promotion. Then 6pm to 8pm included a Happy Hour with live music by two rising Toronto bands, Valley and Jane’s Party. Having a drink, eating healthy snacks and listening to great music in a cool venue while contemplating which Dr. Martens boots to purchase in future made a great evening. A fantastic way of learning more about Dr. Air Wair Martens footwear! Fun venue!  Great footwear!