Introducing the Fall 2019 GUESS Accessories Collection Advertising Campaign
TORONTO, ON – This season, GUESS?, Inc. introduces a fresh accessories campaign shot in Los Angeles, CA by photographers, Claudia and Ralf Pulmanns and art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc. The images feature models Roz, Danielle Knudson, Gwen van Meir, Emily Deyt-Aysage and Andrea Damante wearing the latest trends in eyewear, watches, jewelry, handbags and footwear.
The campaign captures the models wearing fall’s key ready-to-wear pieces complimented by a mixture of the season’s accessories. Fall’s handbag delivery offers a mixture of designs made with rich fabrics and prints. Totes and satchels are seen with logo heavy hardware and patterns while backpacks are given an instant upgrade with colourful patch work stitched throughout the front of the silhouette. For women, stunning classic, silver and gold-tone watches are completed with a quatro G logo for an extra statement. Fall’s footwear includes an assortment of over and below-the-knee boots in vibrant red and snakeskin patterns and are accompanied by ankle boots offered in zebra and leopard prints. Military style lug sole boots in classic black tones with sherpa detailing is the standout style of the season that add polish to any look.
Fall eyewear receives a modern update offering an array of reflective cat-eye frames in sleek silver hardware as well as translucent plastic sunglasses featuring a square shape and tinted lens for a classic look. Sophisticated reading glasses in gold round shapes allow the frames to blend in while chunky red eyeglasses offer an unexpected fashion statement. For men, oversized reflective sunglass styles are the must-have accessory this season. The season’s jewelry collection offers statement necklaces in silver tones and are seen paired with a complimentary earring, ring and bracelet set to balance out each look.
Look for these GUESS images in upcoming issues of top fashion and lifestyle magazines, at GUESS.com, in GUESS retail stores, outdoor media, online and on collateral materials.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores as well as better department and specialty stores around the world. As of May 4, 2019, the Company directly operated 1,174 retail stores in the Americas, Europe and Asia. The Company’s licensees and distributors operated 550 additional retail stores worldwide. As of May 4, 2019, the Company and its licensees and distributors operated in approximately 100 countries worldwide. For more information about the Company, please visit www.guess.com.
We’d like to thank Julia Cameira from Rock-It Promotions for the media release.