March 02


PERIODS DON’T STOP FOR PANDEMICS:  AWARD-WINNING DOCUMENTARY ON PERIOD POVERTY HITS ALL MAJOR STREAMING PLATFORMS ON INTERNATIONAL WOMEN’S DAY  Urgent and timely Canadian film Pandora’s Box: Lifting the Lid on Menstruation, headed by female production team, releases on March 8th.Pandora’s Box: Lifting the Lid on Menstruation streams March 8th.March 1, 2021 (Toronto, ON) – From IR Films, a co-production company founded by Media One Creative and Diva International, makers of the DivaCup, and Canadian Screen Award winning director Rebecca Snow comes the daring documentary Pandora’s Box: Lifting the Lid on Menstruation, placing period poverty and menstrual justice center-stage. Exposing a critical human rights issue that spans the globe, the award-winning documentary shines a shocking spotlight on the barriers faced by people who menstruate and the acute role these barriers play in gender inequality, while also showcasing a diversity of voices and perspectives fighting to effect change. Pandora’s Box: Lifting the Lid on Menstruation hits all major streaming platforms including Google Play and iTunes on International Women’s Day, March 8, 2021.  “In Canada alone, one in four women struggle to afford menstrual products,” says Carinne Chambers-Saini, Executive Producer of Pandora’s Box and CEO of Diva International. “The power of this film is revealing the layers of stigma surrounding periods, unveiling a Pandora’s Box of discrimination, misinformation, and pain. These impactful stories need to be told. Diva is honoured to have produced this monumental piece.”  
Pandora’s Box follows artists, innovators and forward-thinking activists who spark conversation and battle period poverty in the ‘first world’ as well as around the globe. Pandora’s Box weaves together seemingly disparate stories, from the extraordinary Kenyan woman who once had to sell her body in exchange for sanitary napkins to European policymakers fighting for menstrual equity.  
Global perspectives include well-known hip-hop artist and former MIA drummer Madame Gandhi and trans activist Kenny Jones, as they discuss issues around access to proper period management and the barriers that pervade marginalized communities. These issues include access to menstrual supplies in schools, a gap often left by governments slow to act on a critical issue. “Viewers will be shocked, infuriated and inspired by what they see in this film,” says award-winning director Rebecca Snow. “The girls around the world who can’t go to school because they have no way to manage their period, the inequity of menstrual supplies unfairly being taxed while many items such as Viagra and candy are exempt, the women in prison who are denied access to what they need in order to menstruate with dignity, and the damage that the taboos and stigmas around menstruation cause in all societies. The COVID-19 pandemic has drastically exacerbated global menstrual inequity, and now, more than ever we need to spread awareness about these issues and highlight the solutions.” 
An exposé on the challenges of creating a fully equitable and participatory society in the face of period poverty, Pandora’s Box gets to the heart of a new generation’s feminist awakening by addressing a topic that needs to be part of everyday dialogue as well as policy making discussion. Period. Images and assets available here. Pandora’s Box: Lifting the Lid on Menstruation will be released on all major streaming platforms (Google Play, iTunes, Telus Canada’s Optic TV) across North America on Monday, March 8, 2021.  Follow ‘Pandora’s Box’ on social media: Facebook: Twitter: Instagram: @pandorasbxflm  About IR Films IR Films is a creative partnership between MediaOne and Diva International Inc. that produces thought-provoking documentaries, rooted in storytelling, on menstrual equity. Established in 2018, IR Films was founded in Canada. Its first project is Pandora’s Box, which takes a global view of period poverty.  We would like to thank  Amy Saunders of Global Communications Manager Diva International Inc. for the press release..