May 17

The 20th Annual Jim Beam INDIE Awards Directly Supports The Unison Fund’s  #BandTogetherInUnison

Canadian Music Week Stands with the BandsJim Beam INDIE Awards
To Support #BandTogetherInUnison Campaign 
Canadian Music Week is proud to announce the 20th Annual Jim Beam INDIE Awards will directly support the Unison Fund’s #BandTogetherInUnison $1,000,000 campaignThe 2021 INDIES will be broadcast FREE online Sunday, May 30 with virtual award presentations plus pre-recorded performances from Toronto’s El Mocambo.

The 2021 INDIES will include a fundraiser, with calls to action from notable Canadian musicians, with all proceeds in support of the Unison Fund’s #BandTogetherInUnison campaign. This year, the event can be viewed for free on Sessions and simulcast on SiriusXM thanks to the support of title sponsor Jim Beam, and SiriusXM Canada. The #BandTogetherInUnison campaign will help with the demand and urgency for support of the Canadian music and entertainment industry. Since the start of the pandemic, Unison has dispersed $2.3M+ in funds through financial assistance alone reaching over 2,200+ vulnerable music and entertainment people in need – a 3,021% increase in emergency financial assistance applications in 2020 alone and the demand for Unison’s counselling services continue to rise. In 2020, Unison saw a 208% increase in crises intervention cases and a 142% increase in general counselling cases.“We are happy to work together with the Unison Fund in this critical time,” said Canadian Music Week President Neill Dixon. “The INDIES is a perfect opportunity to not only celebrate, but to spread awareness of COVID-19’s devastating impact on the Canadian music industry as we build towards the future.”“SiriusXM Canada is delighted to be supporting Canadian music and artists as one of the major sponsors of Canadian Music Week and the Jim Beam INDIE Awards,” said Paul Cunningham, Senior Vice President, Sales & Marketing, SiriusXM Canada. “This year, we are thrilled to be sponsoring the awards for Artist of the Year, Indigenous Artist/Group or Duo and Album of the Year. We are looking forward to tuning into the event.”“Jim Beam Bourbon is a proud, long time supporter of Canadian music,” says Patrick Sweeney, National Marketing Director, Canada & Global Canadian Whisky Brand House at Beam Suntory. “This year’s INDIE awards celebrate the industry’s tremendous achievements despite the pandemic. We can’t wait to welcome musicians and consumers back to live music in the near future.”The online Jim Beam INDIE Awards show will be hosted by Josie Dye of INDIE88 and feature performances by: 2021 nominees July TalkSam Roberts Band, Half Moon Run, JJ Wilde, Notifi, The Dirty Nil, Monowhales, and Moscow Apartment, with special guests Walk Off The Earth, plus the winners of the 2020 Jim Beam National Talent Search CZN. For full information and the list of nominee’s head to Music Week is Canada’s leading annual entertainment event dedicated to the expression and growth of the country’s music, media and entertainment industries. Combining multifaceted information-intensive conferences; a trade exposition; awards shows and the nation’s largest new music festival. Unison Benevolent Fund is a non-profit, registered charity that provides counselling and emergency relief services to the Canadian music community. We are here to help professional music makers in times of hardship, illness or economic difficulties. Unison Benevolent Fund is an assistance program – created and administered for the music community, by the music community – designed to provide discreet relief to music industry professionals in times of crisis through financial assistance and counselling and health solutions.SOCIAL:

We would like to thank Damien Nelson-WANT&ABLE ARTS CONSULTING for the press release.