Drive Thru Fun Co. Introduces Snow Magic-Fri.,November 12, 2021@Ontario Place’s East Island

Drive Thru Fun Co. introduces Snow Magic, an immersive, illuminating, one of a kind, covid safe and fully contactless, drive-thru experience, which opened its doors to guests on November 12 at Ontario Place’s East Island. This fun for all ages adventure will be the first drive-thru event at Ontario Place, making Snow Magic a truly unique experience. 

Snow Magic invited their guests to open their imagination and discover a dreamy world taking them on a thematic journey like no other, as they discover a wonder world of fire, ice and fantastical sights. This best-in-class production features eighteen expertly curated and vibrant art installations, created by some of Canada’s most acclaimed artists, who have been featured at notable events such as Burning Man and Nuit Blanche. This multidisciplinary collection of artists have not shown together in this way before! 

This delightful winter wonderland was brimming with larger-than-life mythical creatures, crystal caverns, and a forest of light that only dreams are made of. Guests were invited to tune into an FM station to feel the pulse of an awe-inspiring soundscape created by composer Miff Zawadzki, that moved them through a 30 minute journey of light and enchanting beauty. In addition, there was an interactive, contactless deep dive game experience, illuminated art projections, state of the art pyrotechnics, and light tunnels across 1.7 kilometres of awe inspiring, instagram worthy terrain.

“We are illuminated with excitement to be bringing this one of a kind experience to the public”, says Matt Ryan, Head of Marketing, Drive Thru Fun Co. “Our guests will become explorers and be taken on an inspirational, fun and unexpected journey showcasing some of Canada’s finest artistic talent and a best in class and seasoned production team. Snow Magic will be amazing, we will dazzle you and we have designed this to be fun for all!”

Drive Thru Fun Co. partnered with renowned creative director Crystal Siemens, a Toronto native and global nomad with over 18 years of experience and whose many talents include a sharp sense for comprehensive and cohesive narrative concepts that stimulate imaginations, expertly fusing multi sensory experiences.  

“We have spent this past year ideating an event like no other. We wanted to create something truly special, something that completely transcends the guest experience and takes you on an otherworldly journey that goes way beyond an instagram selfie, and something that families and friends can enjoy together” says Crystal Siemens, Snow Magic’s Creative Director. “This is the first drive-thru event that is taking place at Ontario Place and we have infused it’s geographical location and uniqueness into our thematic journey,” says Crystal Siemens. 

This highly anticipated all ages event offers guests a covid safe, physically-distanced and contactless entertainment experience that will be on top of everyone’s must see list this year. The event will run from November 12, 2021 to January 16, 2022. Snow Magic will be open from Wednesdays to Sundays and run at dusk from 5:30 PM – 11:00 PM. Ticket prices range from $45 – $65 per vehicle, providing guests with peak pricing and non-peak pricing. AMEX Front Of The Line tickets will be on sale on Tuesday, October 12 at 12 PM EST to Thursday October 14 at 10 PM EST. General Early Access Tickets will be on sale to the public on Friday October 15, allowing guests to choose preferred date and time slots for their visit, ticket sales will run until the event is sold out so get your tickets quick as capacity is limited. Tickets can be purchased directly from the website. 

Drive Thru Fun Co. has partnered with the SickKids Hospital Foundation, $1 for every Snow Magic ticket sold, will be donated to SickKids. The Snow Magic website will also offer the option for guests to top up with their own donation to the foundation. 

Snow Magic is partially funded by the Government of Ontario through the Ontario’s Reconnect Grant Fund, developed to help festivals and event organizers adapt to new public health measures with virtual, drive-thru and other safe offerings.

Drive Thru Fun Co. Presents: Snow Magic – Fun for All!

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Hashtag: #SnowMagicTO

About Drive Thru Fun Co.

Drive Thru Fun Co. is a Toronto-based entertainment company committed to delivering engaging and fun drive-thru and immersive event experiences for all ages. Snow Magic will be the first live event for the company to be held at the iconic Ontario Place site on the waterfront. The team behind the production, marketing and operations come from the live entertainment space and have produced and promoted thousands of events including; Toronto International Film Festival (TIFF), Toronto Fashion Week, The Much Music Video Awards, Bud Light Digital Dreams Festival, and numerous other festivals and events. Come have fun with everyone, as we amaze you.

We would like to thank Karen Nussbaum, Storia PR for the invitation to Snow Magic.