March 26

City Of Toronto Partners With MusiCounts To Offer New Resources For Aspiring Music Industry ProfessionalsLaunched in Celebration of The 51st JUNO Awards in Toronto

Today, the City of Torontoand MusiCounts, the music education charity associated with the Canadian Academy of Recording Arts and Sciences and the JUNO Awards, announced the launch of new learning resources for young aspiring music industry professionals. MusiCounts Learn TRACK: Industry Insights is a series of free videos that provide emerging artists and music industry professionals with key information about how to get started in the music industry. TRACK: Industry Insights is launching in celebration of 2022 JUNO Week taking place in Toronto from May 9 -15. “Toronto is the largest centre for music in Canada and the artists who create music are a vital part of our city’s culture. I am pleased to see a new partnership between our City’s Music Office and MusiCounts which will help provide professional development opportunities to those looking to break into the music industry,” says Mayor John Tory. “I encourage those interested in any and all parts of the music industry to learn more and to take advantage of this program. We know music is a big economic driver for our city and supporting the talent will help ensure Toronto can come back stronger than ever as we continue our reopening and rebuilding efforts.”These new resources are an expansion of the existing MusiCounts Learn TRACK Program, powered by RBC, which is an online learning hub aimed at introducing high school students to the scope of career possibilities in the Canadian music industry. TRACK: Industry Insights expands on that by focusing on topics geared towards artist and music business entrepreneurship, and is available to all aspiring young music creators and professionals to help them kick start their careers.“MusiCounts is proud to partner with the City of Toronto to help connect what happens in the music classroom with what happens in the music industry,” says MusiCounts President, Kristy Fletcher. “MusiCounts Learn TRACK: Industry Insights provides much-needed information to help artists and professionals to get a meaningful start in this exciting and impactful sector.” The video content features an exciting and diverse group of speakers with real-world experience in building careers in the music industry as artists, event producers, licensing professionals, publishers, and more. The industry speakers include artists like Charlotte Cornfield and Phoenix Pagliacci, as well as representatives from Sandbox Studios, Sony Music Publishing, Six Shooter Records, Toronto Downtown Jazz, Wavelength Music, Public Records, Sandbox Studios, Venus Festival, It’s OK*, Long Winter and The Wilders. The videos are all available for free at Learn TRACK: Industry Insights images for social media sharing are available here. For additional information, please MusiCountsMusiCounts is Canada’s music education charity associated with CARAS and the JUNO Awards. MusiCounts’ vision is to ensure all youth in Canada have access to music education through their schools and communities. This vision is realised through grant programs that invest directly into schools and communities across Canada and put musical instruments into the hands of kids. Additionally, MusiCounts creates educational resources; empowers young people to pursue music as a career; and celebrates teachers, artists, and philanthropists who champion music education. Since 1997 MusiCounts has awarded over $15,700,000 in support of music education in Canada. About The City of TorontoToronto is home to more than 2.9 million people whose diversity and experiences make this great city Canada’s leading economic engine and one of the world’s most diverse and livable cities. As the fourth largest city in North America, Toronto is a global leader in technology, finance, film, music, culture and innovation, and consistently places at the top of international rankings due to investments championed by its government, residents and businesses. For more information visit the City’s website or follow us on TwitterInstagram or Facebook.About CARAS The Canadian Academy of Recording Arts and Sciences (CARAS) is a not-for-profit organization created to preserve and enhance the Canadian music industry and promote higher artistic and industry standards. CARAS’ mandate is comprised of four key pillars: Educate through our music education charity, MusiCounts, programs and initiatives, Develop emerging artists through mentorship and development programs, Celebrate Canadian artists with year-round JUNO Awards showcasing, and Honour music industry icons through the Canadian Music Hall of Fame. In 2021 The JUNO Awards celebrated its 50th Anniversary, with a national celebration of Canadian music. For more information on the JUNO Awards or The Canadian Academy of Recording Arts and Sciences (CARAS) please visit
We would like to thank Strut Entertainment for the press release.