May 14



Philly-born RnB artist GoGo Morrow makes her debut with her first single, “In The Way,” out today via B.O.E. and Universal Music Canada in partnership with Kenya Barris’ label venture, Khalabo Music/Interscope Records. Accompanying visuals for “In The Way,” directed by the late Sebastian Sdaigui, are out now – watch HERE.
An effortless blend of GoGo’s sensually smooth vocals, confessional lyrics, and the luxurious vibe of Harmony “H-Money” Samuels’ production, “In The Way” brings that intimate and nostalgic RnB feel. “I could be getting treated right now, being with who I needed right now, happy with somebody else. But you in the way of my next one, and my next one might be my last one.” The song illustrates a “too close to home” relationship trope – one where someone won’t fully commit.

On the single, GoGo Morrow said: “I’m so excited to introduce my debut single to the world. Writing this song helped me heal and I hope it does the same for anyone going through a similar situation.”

The intimate debut track offers an intriguing glimpse into the sonic world of GoGo Morrow and marks only the beginning of what is to come. Stay tuned for much more to come from GoGo Morrow as she positions herself to be one of the next talked about RnB offerings. L-R:  Harmony “H-Money” Samuels, GoGo Morrow, Kenya Barris
Photo credit: Jerritt ClarkDownload Assets HERE
The road to B.O.E. Records for Philly native, GoGo Morrow was one full of risk-taking, hard work, and purposeful alignment. With a track record of touring as a backup singer for artists like Lady Gaga, Wiz Khalifa and Kanye West’s Sunday Service Choir, GoGo slowly came to realize that her calling was to be a solo artist.

GoGo began her solo journey after being discovered by her first manager via YouTube, which led to her being booked for her first hometown show. This was followed by her being booked on stages like the Made in America Festival, The Roots Picnic and as a headliner at the Red Bull Sound Select concert. She also had the opportunity to tour as a supporting act for Danity Kane and Marsha Ambrosius. GoGo made her mark in her hometown of Philadelphia with a sold-out concert at The Theater of Living Arts. Additional highlights include participating in the Monster Ball Concert Special with Lady Gaga on HBO and an appearance on the James Corden show with Kanye West’s Sunday Service Choir.

After years of dedication to her craft, and full support of her hometown, the next move was Los Angeles.  Upon relocating to Los Angeles, the singer/songwriter connected with B.O.E. Records CEO, founder and mega-producer,  Harmony “H-Money” Samuels (Ariana Grande, Jennifer Lopez, Mary J. Blige, Usher, Maroon 5, Ella Mai) and the two began to work together. GoGo eventually caught the attention of multi-media mogul Kenya Barris (creator of “Grown-ish”, “Black-ish”, #BlackAF) who then partnered with Samuels and his label B.O.E and signed her to his joint venture music label with Interscope Records, Khalabo Music. .

Music has always run through GoGo’s veins. She recalls moments of her musically-inclined father incentivizing her to learn certain aspects of musical training, often doing a “call and response” or “repeat after me” for a $2 allowance. These moments would water the musical seeds inside of GoGo, as she went on throughout her life as a student of the arts. She attended the Creative and Performing Arts High School in Philadelphia and received her Bachelor of Arts in Music Business and Performance from Millersville University.

Her music is both conversational and relatable as she pulls her inspiration from simply being alive. There’s something to be said about the tenacity of GoGo Morrow and that something – is just the beginning of what she has to offer.