October
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Carrellee Releases Video For ‘Morning Sun’ ; New Album Scale Of Dreams Out November 18
CarrelleeReleases VideoFor ‘MorningSun’ ; NewAlbum Scale OfDreams OutNovember 18
MP3, WAV, Photos, Bio and All Assets Here
“Scale Of Dreams” YouTube and Spotify
Carrellee releases the video for ‘Morning Sun’today. The track is the first single taken from herforthcoming album Scale of Dreams out onNovember 18 (Negative Gain Productions.) Carrellee overlays delicately sensual vocals about divorce and desire over a wall of scorched synths and processed tapes. She had some help crafting her noir synth-pop sound from producerBrett Bullion (Low, Poliça.)
While writing new songs for this record, Carrellee started posting weekly demo videos, titled ‘The Official Unofficial Synth Series’ onsocial media amassing nearly one millionstreams on Facebook in 2021. ‘Scale Of Dreams’ conjures crushed artifacts of desire, with each instrument processed through crumpled and fried analog tape drawing inspiration from 80’s new wave icons CocteauTwins and Kate Bush, as well as a wide varietyof Italo disco and synthwave artists. Theinspiration for ‘Morning Sun’ came to Carrellee in a dream during her divorce. In the morning she quickly transcribed it from her home studio,and shared the demo video on Facebook whereit has received 379K views.
About Carrellee: Carrellee (aka Sarah Pray)grew up in a musical household in Wisconsin. Herdad taught her piano and by age five was learningjazz chords and music theory. She worked atrecording studios in Madison and Minneapolis asan intern and then started creating her ownmusic. She had a few releases under Sarah Pray and also has a folk duo album with her ex-husband Thomas Kivi performing as Kivi & Praytouring through Europe, and much of the US inthe style of Emmylou Harris and Gram Parsons. During the pandemic and divorce, she wanted to both experiment and return to her roots. “I am a big fan of female artists like Bjork, Angel Olsen, Fiona Apple, and PJ Harvey, who constantly evolve. I feel more in touch with myself more than ever since the divorce.” For her new sound Carrellee enlisted producer Brett Bullion (Low, Bad Bad Hats, Now, Now) to fine tune her songs.
About Negative Gain Productions: The labeloriginally started in 1997 delivering classicindustrial, EBM, darkwave, coldwave, post-punk,and goth music to the masses. In early 2011,Roger Jarvis (of KDC and HexRx) joined Micah Skaritka (of Cruciform Injection) to reboot the label. This reboot included rebranding andrestructuring of the stable of bands on the label.The first three bands on the reboot were: HexRx,Kevorkian Death Cycle, and Alter Der Ruine.Since then, the label has released over 1200songs, through 60 different bands and projects.Negative Gain’s approach to label curation is to find music that is just south of Mass Market. Music that would appeal to fans of 80’s and 90’selectronic and post-punk but has a sharper edgethat might not be family room safe.
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