Canadian International Fashion Film Festival (CANIFFF) 3 Days Of Festival Events & 21 Award Categories-November 28th to 30th, 2022
By Steph C. & Alex Lam
THE DiRECTORS PARTY
TIFF for the fashionistas? Canadian International Fashion Film Festival (CANIFFF) showcased the very best submissions from the international fashion films community for three days from November 28th to 30th in Toronto. An intimate and exclusive Directors’ Party kicked off the event at the majestic Eglinton Grand on the first day followed by film screenings in the mornings of November 29th and 30th at the IDFK Gallery. Lively and open panel discussions on this new and continually evolving art form in both afternoons at the Gallery and the CANIFFF Red Carpet after parties in the evenings back at the Eglinton Grand to honor and celebrate with the award winners.
THE DIRECTORS PARTY
CANIFFF presented their first ever “Lifetime Achievement Award” to Henk and Yanka Van Der Kolk. Henk is one of the Co-Founders of TIFF, which started as the Festival of Festivals in 1976 that has now become one of the most influential film festivals in the world. Yanka is Canada’s original supermodel and a top international model for twenty years. She is the creator of the program, Power of Self Image, and believes that beauty is a process and that it is attainable by all of us. Henk and Yanka have been married for 60 years this past July. Their contribution to the Canadian and global landscape in film and fashion was celebrated on the second night of the film festival.
THE DIRECTORS PARTY
Over 21 awards categories including the Best Fashion Film to the Best Student Fashion Film were presented at the festival this year over the last two evenings of the event. The Best Canadian Fashion Film was awarded to Kit Pilosof for The Open. Dancing on a tennis court, the solo dancer is shown on both sides of the court. On one side, she is in white and dances gracefully. On the other side of the court, she is in black and is playfully devilish. Contrasting colors, movements, and music make The Open a suspenseful delight to watch.
Haunted by Love by Director Imanol Ruiz de Lara Osácar won several awards including The Best Director Award. It is a fun, whimsical and witty fashion film for Vogue. The main character of this short musical travels through many areas in an extravagant hotel dancing with her lovers while dodging flying arrows coming from every angle. She is running away from love until at the end she finds the source of love.
CANIFFF offers a fresh and colorful look at the innovative world of fashion and curates a unique experience for fashion and film lovers. As fashion is increasingly playing a leading role in its very own genre, we look forward to the freshest and most creative local and international talent next year.
After three days of festival events, the 21 category winners of CANIFFF 2022, were announced .
“Right when you think the bar cannot get any higher on creativity in Fashion Films globally, along comes new thought leaders, young designers, and filmmakers, sharing their vision through fashion films. CANIFFF winners 2022 are an incredible testament to that”, stated Roger Gingerich, CEO of CANIFFF.
On the first night of the Award Show, all eyes were on the Lifetime Achievement award recipients, Henk and Yanka Van Der Kolk. Henk being one of the Co-Founders of TIFF, and Yanka, Canada’s Original Supermodel.
Notable on Night 1: Alysha Newman, Henk Van Der Kolk, Yanka Van Der Kolk, Sonia Rodriguez, Keysi Sayago, Bebsabe Duque, Ali Kazmi, and many others.
Notable on Night 2:
|CANIFFF 2022 WINNERS|
|HAUNTED BY LOVE | VOGUEDirector – Imanol Ruiz de Lara Osácar||5||FASHION FILMDIRECTORDANCECINEMATOGRAPHYVFX|
|LEGACY – A FASHIMENTARY Director – Margo Weathers||2||NARRATIONCONCEPT|
|SAPHI | MARAGUA STUDIODirector – Javier Cano Larumbe||1||EDITING|
|SUN IS SHINING | ZARA ORIGINSDirector – BYNT||1||SET DESIGN|
|BRIDE ARMOUR | CARLING BLACK LABELDirector – Jeana Elizabeth Theron||1||SOCIAL MESSAGE|
|THE OPEN Director – Kit Pilosof||1||CANADIAN|
|THERMAL | SCHÖN! Director – Anne-Charlotte Moulard||1||ORIGINAL MUSIC|
|TWO OR THE WEIGHT OF ONESELFDirector – Daniel Cubero Romero||1||MAKEUP|
|IT’S FIVE O’CLOCK, PARIS IS WAKING UP | LONGCHAMPDirector – Lope Serrano||1||BRAND|
|ALGORITHM | VOGUEDirector – Matthew Frost||1||PERFORMANCE|
|RETAZOSDirector – Cristian Velasco Pulido||1||COSTUME DESIGN|
|MALA HIERBA | HEMPER X SPRINGFIELDDirector – Adriana Roslin||1||ECO MESSAGE|
|KISÉ – LOUS & THE YAKUZADirector – Wendy Morgan||1||MUSIC VIDEO|
|MISS PERFECTDirector – Mikky Kuang||1||STUDENT|
|YELLOW JACK | CHIC TALENT MANAGEMENTDirector – Harry Sanna||1||COMMONWEALTH|
|ROCOCO LOCODirector – Amber Gray||1||HAIR|
Fashion Films defined:
Fashion film is a genre of film making that seemingly defies definition and transitions fluidly between theater, photography, music, advertising, and narrative film: an artistically
rich and important tool of fashion communication. Fashion films have become the new frontier of brand communication – somewhere in between the classic storytelling and the exaltation of typical brand commercials and designers’ collection pieces.Fashion brands combine emotion, image, and perception. They need to continuously develop, implement,
and further innovate their digital strategy in order to retain and further develop their brand.
WHY FASHION FILMS?
With the help of fashion films, fashion brands can create an immersive and innovative environment online. It is the first time that an audiovisual format shows the incredible fashion universe to the world, and lets the brands express a whole world of human feelings. Humanizing brands makes it easier to engage current and future customers. An excellent story is the key to successfully seduce viewers and to engage them. Fashion film is the natural evolution that fashion brands need to
do in the digital era, because of the digital behavior of younger consumers. The internet is an interactive medium and fashion film is the proper way to facilitate the use of interaction without betraying its essence.
ABOUT ROGER GINGERICH
Recently, Roger Gingerich was appointed to the Board of Directors of the Commonwealth Fashion Council (CFC). Based in London, England, the CFC is a fashion body of 56 nations promoting fashion education, youth and gender empowerment, and responsibility. Gingerich, 54, also served eight years on the board of directors of Fashion Group International Toronto, including three years as its Regional Director. Furthermore, he sat on the board of directors of Canada Fashion Group Inc. which hosted the largest fashion weeks in Canada: Toronto Men’s Fashion Week and Toronto Women’s Fashion Week.
ABOUT CANIFFF | CANIFFF.COM
Under the new leadership and ownership of Roger Gingerich, The Canadian International Fashion Film Festival is world recognized as a leading fashion film festival celebrating and exploring the diverse and shifting landscape of fashion in film and honouring some of the genre’s best. Fashion has always played an integral part in film. Only recently however, has fashion played a leading role in its very own genre. Engaging some of the best in cinema production, the creative minds behind the scenes are now being recognized for their geniuses. CANIFFF Advisory Board are; Alex Jordan (Producer of Private Eyes TV Series), Isabella Baboury (Canadian Director Christian Louboutin), Deirdre Kelly (Editor in Chief of The York University Magazine), Paul Sych (Award winning Typographer, Art Director), George Sully (Founder Black Designers of Canada), Martine Gingerich (Operations Director CANIFFF), Carmen Martinez (Marketing, Licensing and Sales Executive), Richard Railey (Film Distribution Executive), Mike Goncalves (Beauty Executive), Alysha Newman (Commonwealth Games Champion, Canadian Olympic Athlete, and Nike Ambassador), Renzo DiCarlo (Board of Directors, BioPharma Services), and Lauren Shirreffs (CEO of 2Social Agency).
On the web:
We would like to thank Karyzma Agency for the invitation to CANIFFF 2022.